The challenge with designing the logo for MONI was figuring out how incorporate the full name in a manner that read as feminine luxury. Brands like Dior served as inspiration for the high-end, editorial style that the clientele requested.

Ultimately, the typeface Amandine was used for its thin stems, and variation of line weight. Some further alterations were made to the typeface such as giving the letters a smoother taper, and adding a touch of asymmetry to the 'O' in order to give the logo a more feminine feel.

The horizontal line serves as an accent to the logo that makes it more memorable, while still keeping simplicity at the forefront of the design in adherence to 'luxury' feel.